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As a Design Fellow at Innovation Foundries X Fabrica in Treviso, Italy, I worked on the Rossi & Rei launch team. Rossi & Rei is a fashion start-up based in San Francisco that partners with Italian artisans to create a marketplace for custom luxury.
In order to prepare for launch, I assisted with choosing materials and color palettes for the AW 2017 line of handbags, knitwear, and hats based on trend research. I also constructed a plan the for post-purchase experience online and an email marketing strategy, and managed email and in-person communications with photographers, stylists, artisans, and journalists during pre-launch. I created mood boards for photoshoots, narrowed down customization options for products, and drafted wire frames for the website.